SEO, or search engine optimization, is the practice of optimizing a website to rank higher in search engine results.
This can be done through on-page optimization, which includes things like optimizing titles, descriptions, and keywords, as well as off-page optimization, which involves things like link building and social media engagement.
While SEO has been a buzzword in the online marketing stratosphere for decades, few small and medium-sized businesses really
understand why search engine optimization is important.
But, why SEO?
If your business captures enough business from word-of-mouth or paid ads, why should you bother with SEO?
Does it really matter if your site appears in the top three or top ten results on Google?
When you consider that the majority of traffic that comes to a website is from organic search, you begin to understand why SEO is so important.
In working with a wide variety of clients, I can attest from first-hand experience that almost everyone l've worked with got most of their traffic from Google and Bing.
Additionally, a well-executed SEO plan can help improve other channels of traffic.
For paid ads, the better your landing pages perform and keep visitors' attention, the less you may need to spend to get more visibility in ad space.
And as for visitors who have been referred by a friend or relative, if the site isn't mobile-friendly or useable in a reasonable timeframe, they may not pursue you for their business.
The benefits of SEO are many and varied, but some of the most notable include increased traffic, improved ROl, greater visibility, more targeted traffic, and increased brand awareness.
One of the main benefits of SEO is that it can lead to increased traffic to your website.
This is because when your website is optimized for search engines, it is more likely to show up in the top results for relevant keywords, which means more people will see it and click through to your site.
As I mentioned above, another benefit of SEO is that it can help improve your ROl.
This is because SEO can help you get more targeted traffic to your site, which means you are more likely to convert those visitors into customers or leads.
n addition, SEO can help you to rank higher in search results, which can lead to more clicks and more traffic.
One of the main goals of SEO is to improve your visibility in search engine results.
This can be done by optimizing your website for relevant keywords and phrases and by building high-quality backlinks to your site.
When your website is more visible in search results, it is more likely to garner clicks and traffic, which can lead to increased sales and conversions.
Another benefit of SEO is that it can help you to get more targeted traffic to your website.
This is because when you optimize your website for specific keywords and phrases, you are more likely to attract visitors who are actually interested in what you have to offer.
This means that you are more likely to convert those visitors into customers or leads.
One of the ultimate goals of SEO is to increase brand awareness for your business.
This can be done by optimizing your website for relevant keywords and phrases and by building high-quality backlinks to your site.
When your website is more visible in search results, it is more likely to garner clicks and traffic, which can lead to increased brand awareness and recognition.
About RainyDay Digital:
We are a full-service web development and digital marketing firm based in Raleigh, NC. With over eight years of experience, we look forward to serving you!
